Portfolio

Project: OHA Vital. Organic. Skincare.

WJGA

Project Details

Live Site: Coming Soon!

OHA is a Seattle skincare company developed by Buldain Aromatics. The company prides itself on being organic, cruelty-free, toxin-free, and sustainable. OHA is well established, having launched over a decade ago. The products have been carried by many natural grocery stores, such as Whole Foods, as well as in spas across the country.

Brianna Karle has been the Communications Manager and principal designer for OHA since the spring of 2016. She has created all graphics, advertisements, social media posts, photographs, and content for the site during this period. The OHA website is on WordPress and is currently in development. For the new website, Brianna performed UX Research including User Studies and Profiles, Comparative Analysis, and Affinity Diagraming; she also created the wireframes and visual designs.

In Brianna's first year as Communications Manager, online profits rose by over 9%.

Year: 2016-2017

Highlights:

  • Development and implementation of an Online Marketing Plan
  • UX Design (Comparative Analysis, User Profiles, Affinity Diagrams, Information Architecture, Wireframes)
  • Visual Design
  • Graphics (Banners, social media posts, email)
  • Branding
  • Responsive Design
  • Wordpress
  • Marketing (social media, email)
  • Content Management

Collaborators: Victoria Moiseenko (Web developer) and Sam McHaney (Web Developer)

Gallery:

Project: Stat/Transfer by Circle Systems

WJGA

Project Details

Live Site: Coming Soon!

Stat/Transfer is software which is designed to simplify the process of transfering statistcal data between programs. Stat/Transfer has an impressive array of customers worldwide, including the FDA, US Census Bureau, The World Bank, Johnson & Johnson, The Bank of Spain, Oxford University, and many more top medical, educational, financial, and governmental organizations.

In 2016, Circle Systems (the creators of Stat/Transfer) asked Brianna Karle and Mark Pfaff to completely rebrand the product and website. In terms of graphic design, this included the creation of new logos for both Circle Systems and Stat/Transfer, packaging, stationary, business cards, and a brand guide. Brianna focused on the creation of all of these items, as well as the UX Research, Wireframes, and Visual Designs for the new website. Mark Pfaff is currently developing the new website, and it should be launched in the Summer of 2017.

Year: 2016-2017

Highlights:

  • UX Design (Comparative Analysis, User Profiles, Affinity Diagrams, Information Architecture, Wireframes)
  • Website Visual Design
  • Creation of Branding Guidelines
  • Logo Designs
  • Responsive Design
  • Stationary Design
  • Packaging Design

Collaborator:Mark Pfaff (Web Developer)

Gallery:

Business Card Stat/Transfer Wireframe Stat/Transfer Visual Design

Project: Washington Junior Golf Association (WJGA)

WJGA

Project Details

Live Site: www.wjga.net

The Washington Junior Golf Association (WJGA) site was a collaborative effort to redesign an outdated website in Wordpress. The original website was unorganized and chaotic, with bright colors everywhere and no clear branding. The team redesigned the information architecture and visual design in order to create a positive user experience. They created the new website with Wordpress, so the client could more easily manage their content, and could interact with the site easily. Before the launch, the team trained the clients in Wordpress, creating tutorials for each step and question along the way. The website was launchedin early 2016.

Year: 2015

Highlights:

  • UX Design (Affinity Diagrams, Information Architecture, Wireframes)
  • Visual Design
  • Logo Design
  • Branding
  • Responsive Design
  • Wordpress
  • CSS3
  • HTML5

Collaborators: Benjamin Clement, Victoria Moiseenko, Michael Murphy, and Christina Petrie

Project: Bad Jimmy's Brewing Co

Bad Jimmy's Brewing Co

Project Details

This website was a redesign for a client with an established business and brand. The main challenges of the website were building a visual design around the brand, and reorganizing the website to enhance the user experience. There was a considerable amount of unnecessary information on the previous website. The main navigation was a mess. Now, the user will be able to go to the website and find exactly what they are looking for, and without any extra nonsense.

Year: 2015

Highlights:

  • UX Design (Affinity Diagrams, Information Architecture, Wireframes)
  • Visual Design
  • Branding
  • Wordpress Theme Development
  • Responsive Design
  • CSS3
  • HTML5

Project: Melly B Wellness

MellyB Wellness

Project Details

Melly B Wellness is an extremely small scale startup. The client did not have any sort of brand or logo, outside of a little clipart cartoon bee on her business card. The company is built around massage and other wellness services, and also has a beekeeping aspect to it. I wanted to make the bees the main theme of the website. The client wanted a lot of really fun colors and fonts, and I delivered without it being too overpowering. This website is also a great example of my responsive design abilties.

Year: 2015

Highlights:

  • Visual Design
  • Logo Design
  • Branding
  • Responsive Design
  • CSS3
  • HTML5